Digital marketing that actually drives revenue

I work out where your growth is constrained, build the strategy to fix it, then run the execution against that. In practice I own channel strategy, campaign builds, measurement, and reporting. Part of the job is also telling you which of the things you are currently doing should stop.

Three ways. A monthly retainer for ongoing execution, a fixed-scope project for one-off work like an SEO audit or an account rebuild, and advisory calls if you have an in-house team that just needs direction. Most engagements start as a project and become a retainer once the direction is proven.

Yes. I work with clients across time zones, with overlapping hours agreed at the start. Reporting and communication are asynchronous by default, so progress does not depend on us being online at the same moment.

Yes. The person who builds your strategy is the person who runs it. Where specialist production is needed, whether design, video, or development, I bring in trusted contractors, and you always know who is doing what.

Businesses past product-market fit that have a working offer and want to scale acquisition efficiently. If you are pre-revenue and still testing the offer, consulting is usually the wrong thing to spend on, and I would rather tell you that than take the engagement.

It depends on scope, channels, and how much of the execution sits with me versus your team. Fixed-scope projects are quoted upfront and retainers are monthly with a clear deliverable list. You get a written scope and price before anything starts, so there are no hourly surprises.

No. My fee covers strategy and management. Media spend is paid directly by you to the platforms on your own billing, which keeps account ownership and spend data entirely in your control.

Retainers run month to month after an initial three-month period. Three months is the shortest honest window to build, launch, and read results. Anything shorter and you would be judging the work before there is data behind it.

Paid channels can show signal within two to four weeks, though a reliable read on profitability takes a full purchase cycle. SEO is slower. Early technical wins can land in four to eight weeks, but meaningful compounding growth is a six to twelve month horizon. Anyone promising faster is selling you something.

No, and neither can anyone else. Google's ranking systems are not controllable by any third party, and a guarantee of a specific position is a reliable sign of a bad operator. What I commit to is the work, the reporting, and an honest assessment of what is achievable in your competitive set.

We look at why, out in the open. Sometimes it is the channel, sometimes the offer, sometimes the market. If a channel cannot be made to work profitably for you, I will say so and recommend stopping. Billing for something that is not working is not a business I want to be in.

Against business outcomes agreed at the start, usually contribution margin, qualified pipeline, or CAC payback depending on the model. Traffic, impressions, and rankings are diagnostics rather than goals. If a metric cannot be tied back to revenue, it does not belong on the dashboard.

Technical SEO makes sure search engines can crawl, render, and index your site properly. Local SEO targets geographic intent, so the map pack, your Google Business Profile, and location pages. Programmatic SEO generates large sets of templated pages from structured data, which works brilliantly for genuine long-tail demand and badly when it is used to mass-produce thin pages.

Yes, but the target has moved. AI summaries absorb a lot of informational queries, so the value concentrates in commercial and transactional intent, brand-led demand, and content with genuine first-hand expertise. The work is less about ranking for everything and more about owning the queries that convert.

Usually not. Most sites need fixes to architecture, internal linking, indexation, and page speed rather than a rebuild. A rebuild only makes sense when the platform itself is the constraint, and in that case I will show you the specific limits rather than just recommending it.

It depends entirely on your margin structure. A 2x ROAS can be very profitable for a high-margin SaaS product and ruinous for a low-margin reseller. That is why targets get set on contribution margin after looking at your unit economics, rather than on a benchmark borrowed from someone else's business.

Google captures demand that already exists, Meta creates it. If people are already searching for what you sell, Google usually pays back faster. If you are introducing something people do not yet know to look for, Meta is the better first bet. Most mature accounts eventually run both, sequenced by whichever constraint is binding.

You do, always. Accounts are set up under your own billing and ownership and I work as a granted user. If we stop working together you keep every account, every dashboard, and the full history. Nothing is held on my side.

Audience fit before follower count. That means checking real audience geography and demographics, engagement quality rather than raw rate, comment sentiment, and brand-safety history. A creator with 20K followers and the right audience routinely outperforms one with 500K and the wrong one.

Unique discount codes and tracked links per creator as the baseline, plus post-level engagement, and where budget allows, geo-based lift tests to check whether the revenue was incremental rather than simply attributed. Without incrementality checks, creator ROAS tends to flatter itself.

Access to your analytics, ad accounts, and Search Console, your margin and pricing structure, and an honest account of what you have already tried. That last one saves the most time, because repeating a failed experiment is the most common way an engagement wastes its first month.

A short consultation call where you describe the business and the constraint as you see it. If I think I can help, you get a written proposal with scope, timeline, and price. If I do not think I am the right fit, I will tell you on that call and point you somewhere better.