Available for new engagements
I help ambitious brands grow through performance marketing, SEO, and creator partnerships. Every decision traces back to a number your business actually cares about.
Trusted by D2C, SaaS, and ecommerce teams across India
Across paid search, paid social, and creator programmes
Lifetime managed budget across every channel
Trailing twelve months across active accounts
Median non-brand traffic growth over twelve months
Services
Twelve service areas, each with a defined scope and a metric it is accountable to. Most engagements combine three or four.
Organic growth that compounds, built on solid technical foundations, real topical authority, and pages that earn their rankings honestly.
Paid acquisition built around contribution margin rather than vanity ROAS. Clean account structure, honest measurement, and constant iteration.
Creator programmes that behave like a performance channel. Sourced on audience fit, negotiated against real rate cards, measured on tracked outcomes.
Owned-channel revenue from flows that keep running whether or not you are at your desk. Welcome, browse, cart, win-back, retention.
Content built against real search demand and the questions buyers actually ask, then distributed deliberately instead of published and forgotten.
Organic social with an actual job to do: building the recognition and trust that make every paid impression cheaper to convert.
Growth from install through to retention: store presence, paid user acquisition, and the post-install events that decide whether the spend was worth it.
Short-form and YouTube built around the hook, the hold, and the handoff, which is where video revenue is won or lost.
The plan that sits above the channels: positioning, channel-market fit, where the budget goes, and what order to do it all in.
The plumbing behind the growth: CRM, lead routing, scoring, and the integrations that stop leads leaking between tools.
Turning the traffic you already pay for into revenue. Research first, hypotheses second, and tests only where the maths supports running one.
Measurement you can defend in a board meeting: clean tracking, honest attribution, and dashboards where each one answers a single question.
Who you'd be working with
I grew up in Delhi, in front of a computer that I was supposed to be using for homework. I started my first business at 19, and over the years that followed I hired and trained more than 3,000 people across BPO, KPO, and RPO operations.
Running floors that size teaches you something marketing courses do not: a plan is only as good as the person executing it at 2am, and a number is only useful if someone can act on it. That is still how I work.
These days I am based in Mayapur, West Bengal, working with brands across India and further afield.
Why work with me
What you're actually buying when you hire a consultant instead of an agency.
1 point of contact
You work with me directly. Nothing gets quietly handed to a junior once the contract is signed, and the person who builds the strategy is the person who runs it.
Evidence-led
Every recommendation traces back to a number: a query, a cohort, a margin. Where the data cannot support a call yet, I say so instead of guessing confidently.
ROI focused
Impressions and follower counts do not pay salaries. Targets get set on contribution margin and payback period, and the reporting rolls up to those.
Full transparency
You get the dashboards, the accounts, and the raw data, all under your own logins. No black box, no dependency, and nothing held hostage at renewal.
No templates
A ₹2L a month D2C brand and a Series-B SaaS company need very different playbooks. Strategy starts with your margins, your sales cycle, and your team's capacity.
Always testing
Search and social shift every month. Some of the budget goes to testing new surfaces and formats continuously, so the playbook does not quietly go stale.
Relative depth across the channels I work in, a map of where I'm strongest, not a claim of perfection.
Platform credentials kept current, because the platforms change the rules more often than the certificates suggest.
Process
Eight stages, run in order. The early ones are unglamorous and they are the reason the later ones work.
Business model, margins, and goals before tactics. I need to know what a customer is worth before I can tell you what one should cost.
Where the demand actually lives: search volume, competitor positioning, channel saturation, and the gaps nobody is covering properly.
A sequenced roadmap with budget allocation and forecasts, plus a clear statement of what we are deliberately not doing this quarter.
Build and launch: account structures, tracking, landing pages, creative, content. Shipped in priority order rather than all at once.
Weekly iteration against the numbers. Cut what is underperforming, double down where payback is fastest, and keep a live queue of things to test.
Once a channel proves it pays back, scale it deliberately, watching for the point where efficiency breaks instead of spending until it does.
One dashboard, one narrative, one set of decisions. What happened, why, what it cost, and what changes next month.
Systematise whatever is proven: alerting, reporting, lead routing, lifecycle flows. Growth should not depend on anyone remembering to do something.
Performance
Representative shapes from live engagements, with organic compounding and paid efficiency improving as the account matures.
+411% over 12 months
94%
Client retention
87%
Campaigns hitting target ROAS
63%
Avg. conversion-rate lift
Median across active paid accounts
Industries
Each has its own economics. The metric that matters is listed next to it.
AOV, repeat rate, and contribution margin
Trial-to-paid, CAC payback, expansion
Compliant acquisition and local demand
Enquiry volume and enrolment quality
Qualified site visits over raw leads
Seasonal demand capture and RevPAR
Direct bookings over OTA dependence
Drop cycles, creators, and returns
Category creation and demand capture
Regulated acquisition and trust signals
Map pack, reviews, and phone calls
Audience growth and sponsorship value
Tools used: Google Analytics, Search Console, Ahrefs, Semrush, Screaming Frog, Looker Studio, Tag Manager, Google Ads, Meta Business, Mailchimp, Brevo, HubSpot, Canva, Notion, Figma, WordPress, Shopify, WooCommerce.
Results
Before-and-after on the metrics the client actually cared about.
Almost all revenue came from paid social. Rising CPMs were eating into the margin and there was no organic base to fall back on.
Rebuilt the category and ingredient page architecture, fixed indexation on a bloated variant structure, and shipped a comparison-content programme aimed at branded competitor demand.
from 9.1K
from 11%
from ₹1,480
Trajectory
Lead volume looked healthy, but sales called most of it unqualified. Spend was scaling against a metric nobody downstream actually trusted.
Moved optimisation off form-fills and onto qualified-opportunity events fed back from the CRM, rebuilt the account around intent tiers, and rewrote the landing pages per segment.
from 24
from ₹18,400
from 6.2%
Trajectory
One-off influencer posts produced spikes with no measurable tail, and there was no way to tell which creators had actually driven sales.
Replaced the one-off posts with a tiered always-on creator programme, gave every creator unique code and link attribution, and put whitelisting budget behind the top performers.
from ₹4.2L
from 1.9x
from 18%
Trajectory
Testimonials
42 businesses, across ecommerce, SaaS, healthcare, education, travel and more.
“The first month was mostly Ankit telling us which of our numbers were wrong. Annoying at the time, completely correct in hindsight.”
“We had worked with two agencies before this. The difference is the person who pitched the strategy is the one in the account every week.”
“Our creator spend went from a line item nobody could defend to our second best performing channel.”
“Everything lives in our own dashboards under our own logins. When we brought part of it in-house, there was nothing to untangle.”
“He talked us out of a channel we were excited about because the payback maths did not work. That call saved us a quarter of budget.”
“Six months in and organic is finally carrying its weight instead of being the thing we kept promising to fix.”
“The monthly review is the only agency call I have ever looked forward to. One page, three decisions, done.”
“We stopped optimising for form fills and our sales team stopped complaining. Those two things were related.”
“Ankit rebuilt our Google Ads account in a week. Same budget, roughly double the qualified leads by month two.”
“He is the first consultant who asked about our margins before he asked about our budget.”
“Our cost per acquisition fell for four straight months. Nothing dramatic in any single week, just steady.”
“Reporting we can actually take into a board meeting without translating it first.”
Clients include: Verdant Skincare, Northlane Analytics, Kettle & Co, Aster Financial, Loom & Thread, Halcyon Home, Brightpath Learning, Quanta Systems, Coastline Realty, Ember Coffee Roasters, Papertrail, Vireo Health, Wanderline Travel, Stonebridge Legal, Thrive Nutrition, Ridge & Rowan, Bloom Botanicals, Fleetwise, Cadence App, Summit Sports, Nectar & Nut, Anand Dental Group, Meridian Institute, Foundry Labs, Saffron Kitchens, Pinnacle Interiors, Chartwell Software, Tidewater Gear, Lumen Living, Urban Roots, Ivory Lane, Gearhouse, Northwind Travel, Parallel Systems, Fieldnotes Media, Basecamp Supply, Crestview Hotels, Bansal Motors, Talentfold, Southgate Retail, Studio Marigold, Zenith Realty.
FAQ
Including the ones with answers people don't always want to hear.
I work out where your growth is constrained, build the strategy to fix it, then run the execution against that. In practice I own channel strategy, campaign builds, measurement, and reporting. Part of the job is also telling you which of the things you are currently doing should stop.
Three ways. A monthly retainer for ongoing execution, a fixed-scope project for one-off work like an SEO audit or an account rebuild, and advisory calls if you have an in-house team that just needs direction. Most engagements start as a project and become a retainer once the direction is proven.
Yes. I work with clients across time zones, with overlapping hours agreed at the start. Reporting and communication are asynchronous by default, so progress does not depend on us being online at the same moment.
Yes. The person who builds your strategy is the person who runs it. Where specialist production is needed, whether design, video, or development, I bring in trusted contractors, and you always know who is doing what.
Businesses past product-market fit that have a working offer and want to scale acquisition efficiently. If you are pre-revenue and still testing the offer, consulting is usually the wrong thing to spend on, and I would rather tell you that than take the engagement.
It depends on scope, channels, and how much of the execution sits with me versus your team. Fixed-scope projects are quoted upfront and retainers are monthly with a clear deliverable list. You get a written scope and price before anything starts, so there are no hourly surprises.
No. My fee covers strategy and management. Media spend is paid directly by you to the platforms on your own billing, which keeps account ownership and spend data entirely in your control.
Retainers run month to month after an initial three-month period. Three months is the shortest honest window to build, launch, and read results. Anything shorter and you would be judging the work before there is data behind it.
Paid channels can show signal within two to four weeks, though a reliable read on profitability takes a full purchase cycle. SEO is slower. Early technical wins can land in four to eight weeks, but meaningful compounding growth is a six to twelve month horizon. Anyone promising faster is selling you something.
No, and neither can anyone else. Google's ranking systems are not controllable by any third party, and a guarantee of a specific position is a reliable sign of a bad operator. What I commit to is the work, the reporting, and an honest assessment of what is achievable in your competitive set.
We look at why, out in the open. Sometimes it is the channel, sometimes the offer, sometimes the market. If a channel cannot be made to work profitably for you, I will say so and recommend stopping. Billing for something that is not working is not a business I want to be in.
Against business outcomes agreed at the start, usually contribution margin, qualified pipeline, or CAC payback depending on the model. Traffic, impressions, and rankings are diagnostics rather than goals. If a metric cannot be tied back to revenue, it does not belong on the dashboard.
Technical SEO makes sure search engines can crawl, render, and index your site properly. Local SEO targets geographic intent, so the map pack, your Google Business Profile, and location pages. Programmatic SEO generates large sets of templated pages from structured data, which works brilliantly for genuine long-tail demand and badly when it is used to mass-produce thin pages.
Yes, but the target has moved. AI summaries absorb a lot of informational queries, so the value concentrates in commercial and transactional intent, brand-led demand, and content with genuine first-hand expertise. The work is less about ranking for everything and more about owning the queries that convert.
Usually not. Most sites need fixes to architecture, internal linking, indexation, and page speed rather than a rebuild. A rebuild only makes sense when the platform itself is the constraint, and in that case I will show you the specific limits rather than just recommending it.
It depends entirely on your margin structure. A 2x ROAS can be very profitable for a high-margin SaaS product and ruinous for a low-margin reseller. That is why targets get set on contribution margin after looking at your unit economics, rather than on a benchmark borrowed from someone else's business.
Google captures demand that already exists, Meta creates it. If people are already searching for what you sell, Google usually pays back faster. If you are introducing something people do not yet know to look for, Meta is the better first bet. Most mature accounts eventually run both, sequenced by whichever constraint is binding.
You do, always. Accounts are set up under your own billing and ownership and I work as a granted user. If we stop working together you keep every account, every dashboard, and the full history. Nothing is held on my side.
Audience fit before follower count. That means checking real audience geography and demographics, engagement quality rather than raw rate, comment sentiment, and brand-safety history. A creator with 20K followers and the right audience routinely outperforms one with 500K and the wrong one.
Unique discount codes and tracked links per creator as the baseline, plus post-level engagement, and where budget allows, geo-based lift tests to check whether the revenue was incremental rather than simply attributed. Without incrementality checks, creator ROAS tends to flatter itself.
Access to your analytics, ad accounts, and Search Console, your margin and pricing structure, and an honest account of what you have already tried. That last one saves the most time, because repeating a failed experiment is the most common way an engagement wastes its first month.
A short consultation call where you describe the business and the constraint as you see it. If I think I can help, you get a written proposal with scope, timeline, and price. If I do not think I am the right fit, I will tell you on that call and point you somewhere better.
Writing
Practical marketing writing, no listicles, no recycled press releases.
Return on ad spend ignores margin, which means it can rise while your business gets less profitable. Here's what to optimise for instead.
Programmatic SEO works when there's real demand behind each page and real content on it. A framework for deciding what deserves a URL.
Discount codes and tracked links are the floor, not the ceiling. How to measure whether creator revenue was actually incremental.
Contact
A short call, no pitch deck. If I'm not the right fit I'll say so and point you somewhere better.
I reply to every genuine enquiry within one working day, usually the same afternoon. Based in Mayapur, India, and working across time zones.