Paid MediaA practical way to set paid search budgets when demand is uneven
A practical way to set paid search budgets when demand is uneven. A practical note on google ads and budgeting for teams focused on profitable growth.
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Paid MediaA practical way to set paid search budgets when demand is uneven. A practical note on google ads and budgeting for teams focused on profitable growth.
Paid MediaReturn on ad spend ignores margin, which means it can rise while your business gets less profitable. Here's what to optimise for instead.