Paid MediaWhy search campaigns need a query review rhythm
Why search campaigns need a query review rhythm. A practical note on google ads and search terms for teams focused on profitable growth.
2 min read
Paid Media
3 articles in this category.
- Paid Media
- Paid Media
A practical way to set paid search budgets when demand is uneven
A practical way to set paid search budgets when demand is uneven. A practical note on google ads and budgeting for teams focused on profitable growth.
2 min read - Paid Media
ROAS is a bad target, and most accounts are optimised for it anyway
Return on ad spend ignores margin, which means it can rise while your business gets less profitable. Here's what to optimise for instead.
3 min read